Our unique software enables bespoke databases to be created for client specific markets.
For example, each month in the UK alone we read the web pages of 171,000 on and off trade outlets across their 16.6 million web pages. From these, we collect nearly 1.8 billion key words which results in a UK database of billions of data points, all of which are linked, tagged and catalogued for onward analysis.
We have scanned markets and built databases for clients across three continents. Big Data at work!
The richness of data collected provides a digital fingerprint of outlets providing a tool for both upstream planning and downstream activation.