Market Watch is a living, breathing, dynamic database pulling information from a number of sources and continually updating. This enables us to measure key metrics over time from retailer proposition through to consumer behaviour, including how consumers rate and feel about the outlet proposition. Market Watch can help understand the performance of your own outlets whilst benchmarking against the performance of competitors and in so doing, identify issues, challenges and opportunities.
By trending data over time we can measure movement in key analytics and answer important questions, such as:
We examine what Retailers are promoting versus what customers are talking about online via reviews.
What is the average length of customer occasion vs. competitors.
Customers ratings of the offer.
What are the growth outlets promoting vs those that are declining.
Customer’s view of price.