LIVE Real-Time Market Intelligence

We provide world class insight to suppliers and operators within the hospitality sector – powered by dynamic, fresh data – driving better, more informed sales and marketing decisions.

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On-trade data and insight services

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Map the on-trade
Our unique Outlet Targeting Software (OTS) enables businesses to map the entire on-trade universe and their own customer base.

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Build unparalleled outlet Image
Using OTS, establish key outlet information, beyond standard outlet name, address, opening hours and outlet descriptor.

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Develop Segmentation
Utilising our OTS software, build a segmentation model that’s rooted in both the outlet and consumer view.

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Monitor and review performance in real-time
Our Market Watch service enables clients to track key performance indicators at outlet level up – from % occupancy, consumer dwell time through to draught volume and the consumer’s view of service and value.

Market Watch – Track trends in bricks and mortar retail in real-time

Measure outlet performance and consumer behaviour across key data points – including % occupancy, consumer dwell time through to the consumers’ view of service.

With complete coverage of the UK on-trade and off-trade we’re able to help clients understand what’s happening in the moment – helping them to make better, more informed sales and marketing decisions.

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Occupancy
How busy an outlet is by day by hour.

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Dwell Time
How long, on average, consumers are visiting.

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Draught Volume
Measure draught beer volume by hour, by day. Including brand and category best performers.

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Consumer Promise
Understand the consumer’s view of products and service.

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Value
Consumer’s view of value.

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Outlet’s Voice
What a client says about its product & service promise?

Oxford Products & Services

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OUTLET TARGETING SOFTWARE

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MARKET WATCH

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PUB PANEL

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STRATEGIC CONSULTING

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In the Media

Client Relationships

"The insights and support from Oxford Partnership have been completely invaluable, especially post-lockdown as we enter a "new normal" in the on-trade. The availability of data, and the subsequent insights, at the speed in which Oxford shares them, in something that are not only key to driving the business at a senior level but also provide valuable insights to the sales teams in their customers"

Ryan Fritsch, BBG Head of UK On Trade Sales

Why Oxford Partnership

Why Oxford Partnership?

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Unparalleled outlet level data – that stays fresh

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Real-time performance insight

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Facilitates better, more informed sales and marketing decisions

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UK, European and International market coverage

In the last 12 months we have helped clients with...

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