We have unparalleled data and insight on customers in bricks and mortar retail which helps businesses identify opportunities and overcome challenges.

Driving growth through dynamic data

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Map your market
Our unique Outlet Targeting Software (OTS) enables businesses to plan distribution, building outlet level Sales & Marketing databases from the ground up.

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Build Outlet Image
Using OTS, establish key outlet information, Outlet Name, Address, Opening Hours, Outlet Descriptor.

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Develop Segmentation
Utilise our Market Watch software, build a segmentation model that’s rooted in both the outlet and consumer view.

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Monitor and Review Performance
Market Watch enables you to track key performance indicators at outlet level up, from Occupancy level, Dwell Time through to Consumer’s view of Service and Value.

Track trends in bricks and mortar retail

Measure consumer trends across key data points – from outlet level up – including Occupancy 24/7 and Dwell Time through to the consumers’ view of Service and Value.

With complete sector coverage, from the Drinks & Hospitality through to Hair & Beauty, we read data weekly, allowing us to see trends by hour by day.

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How busy an outlet is by day by hour.

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Dwell Time
How long, on average, consumers are visiting.

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Consumer Promise
Understand the consumer’s view of products and service.

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Consumer’s view of value.

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Outlet’s Voice
What a client says about its product & service promise?

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Consumers Voice
What a consumer says about price and service.

NEW: Market Watch Weekly Reopening Reports

As the Lockdown eases, make sure you’re ready for a fast start. Talk to us about our new Weekly Reopening Reports. Simple presentation, refreshed and updated every week; understand which outlets are opening up first, have permanently closed and which outlets are getting busiest quickest.

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Oxford Data

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Gives your insights a precision edge

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Unlocks market understanding

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Provides fresh perspectives, not tired clichés

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Continually evolves to give you the ‘now’ not the ‘then’

Oxford Products & Services

How we do it

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Contact us

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